UK for UNHCR
Winter Survival Kit
Now in its 9th year, the campaign is built around an incredibly powerful proposition: asking its audience to provide refugees with a Winter Survival Kit of essential items.
Comprising warm and cold DM, inserts, press and online elements, the campaign has been adopted by UNHCR offices around the world - and has even been plugged in videos by Hollywood celebrities like Ben Stiller and Stanley Tucci.
Medical Aid for Palestinians (MAP)
Emergency Press
For MAP, MSF and latterly UK for UNHCR, I have created scores of powerful and hard-hitting emergency press ads and campaigns.
When crisis hits, it's critical to get in the next day's newspapers and I can provide rapid turnarounds without compromising on quality.
Alzheimer's Society
Legacy mailing and campaign
The pack of which this postcard was a part, beat target by over 700%.
As with the press ad on my home page, it was built around the thoughts and experiences of then CEO Kate Lee, whose mum lives with dementia. It contended that leaving a gift gave people something that dementia so often takes away - control.
Blind Veterans UK
Kitbag Appeal
My proposition was perfect for the older, patriotic audience. We asked them to help a blind veteran to pack up their troubles.
Originally a Christmas warm pack, it was rolled out as an always-on recruitment banker. It even inspired a single, with Pack up your troubles in your old kitbag being recorded by a group of blind veterans.
Sense
Integrated Christmas Appeal
It's a privilege and pleasure to work with organisations like Sense. This 2024 Cold Xmas appeal invited the audience into the world of children like Arthur, asking them to think about the sensory experiences that might help the children to 'FEEL Christmas'.
Concern
Warm DM
When I read the materials from Bangladesh gathered by Concern's in-house content team, one detail stood out: in order to prevent them being snatched and sold into servitude while they slept, homeless mothers bind their children to their side, often with string or rope.
So our appeal led with this 'detail'. In the MV version of the pack, a real piece of string was tipped onto the letter. It allowed donors, who were likely completely unfamiliar with the issues, to instantly understand what was at stake.
Save the Children
Legacy DRTV
I think legacy DRTV should do more than just feature people who've left a gift telling you why they did so.
This ad was based on the hopes and aspirations of children around the world and warmly invited the audience to: write a child's smile into your Will.
UK for UNHCR
Impact Report
I have created numerous appeals for UK for UNHCR and UNHCR internationally, consistently producing work that persuades supporters to donate again and again. I have also written numerous Newsletters, Legacy Materials and Thank You Packs - and created a 7-step RG retention video product that was translated into several languages.
Pictured is the envelope from a 2019 Impact Mailing thanking supporters for helping Rohingya refugees prepare for monsoon season.
