Steve Lynch
Copy & Creative for Charities and NGOs
I can provide copy and ideas that inspire action and connection.
As well as bringing my experience, creativity and mastery of DM technique to any project I work on, I go the extra mile to unearth the nuggets of information and insight that can make your appeals truly memorable. I read around briefs, do extensive research and am a news junkie. Supporters don't just ask why?, they ask why now? I can help ensure your appeals remain relevant and of the now, reflecting the social, poltical and cultural developments that shape your donor's opinions and beliefs.
I also have a long-held interest in international and development issues and an MA in African Area Studies from SOAS.
Basically, I know my stuff.
Ideas that win hearts and minds
My starting point is your audience. What do they think, believe and care about? How do they define themselves?
From there my next question is, what can I add to the project? So I thoroughly research your organisation and use my 20+ years of experience to craft propositions, copy and campaigns that inspire action.
The featured piece is part of UK for UNHCR's Refugee Ribbon Appeal. It's built around the understanding that many donors give to show they stand against the anti-refugee rhetoric that so often dominates the media.
What I can do for your charity
As well as copywriting, I can provide creative direction, planning and consultancy.
I can also deliver bespoke creative workshops and reviews. Please get in touch to discuss how I can help your organisation.
This Appeal asked alumni of Newcastle University to fund scholarships. It took people back to the city: building on their affection for its people and culture and reconnecting them with their younger selves.
Effective creative regardless of the medium
Cash and RG direct mail is my bread and butter, but I'm also hugely experienced in producing press ads, legacy comms, newsletters, social, email, web, DRTV and video.
This ad is the antithesis to the generic press ads the Saturday papers are awash with. It shares the experiences of Kate Lee MBE, then CEO of Alzheimer's Society, to talk to other people for whom, as the first line says, dementia is personal.
